WARNING: Aboriginal and Torres Strait Islander viewers are warned that the following website may contain images and voices of deceased persons.

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Sign up to be one of the first users of the Critical Info 10:15 Sorted! platform when it’s released in early 2025 and receive a lifetime 10% discount.

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Join the Critical Info Community
and be Rewarded!


Sign up to be one of the first users of the Critical Info 10:15 Sorted! platform when it’s released in early 2025 and receive a lifetime 10% discount.

"*" indicates required fields

Name*
This field is for validation purposes and should be left unchanged.
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Your Critical Info
in one place

The platform that allows you to learn about 

end-of-life choices, document them and 

share them with loved ones. 


You may not be ready to die, 

but at least you can be prepared.

Our mission

Critical Info takes the stress and uncertainty out of estate management and end-of-life ceremonies by allowing people to securely take control of their estate, be actively involved in their own memorial and decide the future of their legacy. Learn more about our commitment to the community.

Learn:
  • Don’t Be Caught Dead podcast, Hosted by Critical Info Founder Catherine Ashton, listen to soul-stirring stories told by people who have experienced the death of a loved one. Learn from interviews with experts in the deathcare industry, from funeral directors to trauma cleaners.
Plan:
  • 10:15Sorted! - Get your personal paperwork Sorted! All it takes is 10 minutes a day for 15 days and you’re Sorted!
Support:
  • Website support pages connecting you to over 200 national specialists in deathcare, bereavement, and end-of-life planning sectors.

  • My loved one has died, what do I do now? The goal of this guide is simple: to help ease the stress and uncertainty of dealing with estates and end-of-life arrangements. It will save you time, money and confusion. The guide covers the first hours, days, weeks and months after a loved one dies, stepping you through a prioritised list of tasks you will need to complete, from the funeral arrangements to finalising the estate.

What we do

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10:15Sorted!

Currently under development, 10:15Sorted! will allow you to document your life, your wishes and your legacy to share with your loved ones.

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Don't Be Caught Dead Podcast

The thought-provoking podcast that will challenge your perspective on life…… and death.

Listen to soul-stirring stories told by people who have experienced the death of a loved one. Learn from interviews with experts in the deathcare industry, from funeral directors to trauma cleaners.

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My loved one has died, what do I do now?

The guide covers the first hours, days, weeks and months after a loved one dies, stepping you through a prioritised list of tasks you will need to complete, from the funeral arrangements to finalising the estate.

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Support

All of the Critical Information is in one place, so you can learn about your end-of-life choices, connect with supporting organisations in end-of-life planning, deathcare, and bereavement, and be guided through the steps after a loved one dies.

Our promise

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We guide you through the questions you need to answer and what documents you need to collect.

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We don’t ask you to upload sensitive data such as bank account details or tax file numbers.

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There are no unexpected data storage limits or hidden charges to store your data.

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We offer a national concierge service to help you or your loved ones complete their account profile.

Testimonials

What our community is saying

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“The prototype truly does reflect Catherine's vision and the problems at hand. Upon further validation, through focus groups, the prototype has been refined to get as close to that product market fit as possible.”

Otto Tatton, Commercial Director, Hyper HQ
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“As someone who has seen the behind-the-scenes development of "Critical Info," I am genuinely excited about its potential impact. This app isn’t just a tool; it’s a testament to thoughtful, user-centric design and development. I eagerly anticipate its launch and am confident that it will offer a truly enriching user experience.”

Vicky Solopotias
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“Good on you and keep doing what you're doing. Catherine It's a great initiative”.

Dr Renee Stamation Emergency Doctor
Podcast Guest
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“There's a heap of decisions to make. So I think what you're trying to create is a really fantastic space for people. Particularly if I do get to plan before someone passes via an illness or whatever. If they've got time; an absolutely wonderful resource for someone to delve into to prepare.” 

James Robinson
Podcast Guest
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“I think we can't talk about this enough. So I'm really want to say Be proud of yourself for having the initiative. Because if I had had access to something like this in the past, it would have been a really powerful support for me, I think so I'm grateful that you're doing it and I am grateful for the opportunity to share my story.”

Libby Neesham
Podcast Guest
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Podcast title image

The thought provoking podcast that will challenge your perspective on life... and death

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Join the Critical Info Community
and be Rewarded!

Sign up to be one of the first users of 10:15 Sorted! when it’s released in early 2025 and receive a lifetime 10% discount.

This field is for validation purposes and should be left unchanged.