Inspire.
Empower.
Prepare.
Catherine is an award-wining speaker and MC. Her experience and compassionate approach make her an
engaging and informative speaker on topics related to death, bereavement, and end-of-life planning.
Catherine is available for:
Keynote presentations
MC/Host of an event
Panelist at forum or conference
Inspirational talks
Expert commentary
Workplace training
Professional development
Regional, interstate and international opportunities welcome
For further information, download speaker kit
As featured in...
Guest features
- Griefline – Let’s Talk about Grief 1st to 31st August 2024
- Frankston City Council Positive Ageing Together – August to September 2024 Newsletter
- Mornington Peninsula Magazine – August 2024
- Wild Women in Business networking – July 2024
- Mornington Peninsula Shire Positive Ageing – Winter 2024 Newsletter
- Frankston Business Collective 9 April 2024 Newsletter
- Grief update – 18 April 2024
- Frankston City Business Update – 22 April 2024
- Australian Funeral Directors Association – April 2024 Newsletter
- Mornington Peninsula Magazine – May 2024
- Lived Experience Australia eNews – May 2024
- Australian Funeral Directors Association – June 2024 Newsletter
Past speaking events
- Don’t Be Caught Dead pub quiz, Australian Heritage Festival – 2 May 2024
- Don’t Be Caught Dead pub quiz, Southside Festival – 9 May 2024
- Griefline – Courageous Conversations series – 28 May 2024
- Mornington Peninsula Shire and Frankston Social Enterprise Hub – Startup Spotlight June 2024
- Video – Mornington Peninsula Shire and Frankston Social Enterprise Hub – Startup Splotlight June 2024
- 98.7 RPP Radio – Interview with Catherine Ashton, Founder, Critical Info. Tuesday 2 July 2024
- 98.7 RPP Radio – Interview with Rachel Singleton 2 Aug 24
“..These events brought her face-to-face with the importance of end-of-life planning and fuelled her determination to create a secure and informative platform to empower individuals in making informed decisions..”
About Catherine
Catherine Ashton is the dynamic force behind Critical Info, a platform dedicated to end-of-life planning and awareness. Her journey began through profound personal experiences – a serious car accident in 2019 and the unexpected death of a dear friend in 2023. These events brought her face-to-face with the importance of end-of-life planning and fuelled her determination to create a secure and informative platform to empower individuals in making informed decisions.
Catherine is an award-winning speaker and MC who has worked with companies such as Price Waterhouse Coopers Eldercare network, Griefline, Mornington Peninsula Shire, Frankston City Council and Frankston Social Enterprise Hub. Catherine has appeared in numerous publications and news platforms including SBS World news, Channel 31, 98.7 RPP Radio – Mornington radio, Frankston City Council Positive Ageing Together Newsletter, Mornington Peninsula Magazine, Mornington Peninsula Shire Positive Ageing Newsletter, Australian Funeral Directors Association Newsletter and Lived Experience Australia eNews. Catherine was awarded the BRONZE in the 2024 AusMumpreneur Awards – One to Watch.
Catherine’s personal story is one of resilience and overcoming trauma. From the tragic murder of her best friend and her mother at the age of six to various professional roles, including programming at Melbourne’s Royal Botanic Gardens Victoria and professional boxing, Catherine has a unique ability to engage with people from all walks of life. She bravely discusses taboo subjects and draws from her own grief to empower others.
Catherine Ashton is dedicated to breaking the silence around death and providing the tools and knowledge necessary for comprehensive end-of-life planning. Through her platform, Critical Info, and her podcast, Don’t Be Caught Dead, she continues to support and empower individuals facing the realities of mortality.
