Privacy Policy

Hello, and welcome to Critical Info.

 

We want to let you know how we collect information so that you can feel comfortable sharing it with us. That’s why we have this privacy policy which outlines the way we at Critical Info Pty Ltd collect, hold, use and disclose personal information. We may collect personal information from children as well as adults.

 

What Personal Information we collect & how and why we collect it?

 

What personal information do we collect?

The personal information we collect can be quite extensive. It can include: 

 

 

• Personal Identification & Legal Documents:  official IDs and legal documents such as driver’s licences, passports, birth certificates, wills, and powers of attorney.

 

• Health Information: details about medical conditions, medications, allergies, regular doctors, and emergency health needs. This is classed as “sensitive information” under the Privacy Act.

 

• Family, Heritage & Personal Background: family details, cultural heritage, citizenship status, and personal narratives related to identity.

 

• Employment, Business & Educational History: employment roles, business continuity plans, educational institutions attended, and professional credentials.

 

• Financial & Asset Information: bank details, investment portfolios, superannuation, real estate holdings, and other valuable assets.

 

• Social, Digital & Lifestyle Details: social connections, memberships, digital life including passwords and online identities, and daily habits.

 

• End-of-Life Preferences & Key Contacts:  end-of-life wishes, funeral arrangements, and nomination of key contacts for handling affairs.

 

• Sensitive Personal Information: Involves sensitive data such as gender identity, sexuality, and personal “secrets” meant for trusted contacts.

 

• Daily Life & Preferences: aspects of routine life, personal preferences, and meaningful memories.

 

• Communication & Address Information: contact information, address details, and important communication preferences.

 

• User Behaviour: information about how you use our website, via third parties.

 

How do we collect your personal information? 

 

The main ways we collect information are when you give it to us directly or indirectly. This might be by filling out forms on our website like sign-up or intake forms, or providing us information through phone calls, emails, or social media. Additionally, we may collect information from SMS interactions, such as responses to SMS notifications or promotional messages sent by us. We may also collect information from the person that referred you, or other people or organisations. 

 

We love hearing from you, and we promise to keep your information safe and secure.

 

We also use cookies on our website. These are little bits of data that help our website improve. They might identify you and keep track of the pages you visit. This helps us improve our website and make it more secure. Plus, it makes it easier for you to use our website! You won’t have to fill in your information again and again.

 

At times personal information may also be gathered from third parties, such as Google Analytics or Facebook Pixel. These third parties may use cookies, web beacons and similar technology to collect or receive information about your habits on the internet.

 

Why do we collect your personal information? 

 

We need your personal information to:

 

• conduct our business, and enable your use of our website, products, and services, our business is dependent on the ability to collect and retain your personal information;

• verify your identity for security purposes;

• send you news if you have signed up via email or SMS (you can unsubscribe from either of these at any time).

 

We retain your personal information in accordance with our Data Retention, Deletion and Security Policy which you can read here. 

 

We also collect personal information to analyse and enhance our business operations and improve your experience with our business. This is used as statistical information to analyse our website traffic and to customise the content and advertising we provide. 

 

You can opt-out of the collection and use of this information by changing your privacy settings or opting out.

 

To opt-out of Google advertising you can go here.

 

To change your Facebook ad preferences you can go to “Facebook Help Centre”, “Manage my account” and “Ad preferences”.

 

To opt out of our emails you can Unsubscribe, and for SMS you can text back on the opt out link.

 

When do we disclose personal information & How you can access it?

When do we disclose your personal information? 

 

We use reasonable precautions to make sure your information stays safe and secure.  Only authorised personnel can access it, and we keep it in accordance with our legal obligations and contractual obligations. We generally will not disclose your personal information unless we have your consent, it’s required by law*, or it’s necessary for us to provide you with our services. In the case of sensitive information, we will not disclose it to third parties unless you have provided explicit consent; it is necessary for medical treatment, or it is required by law.

 

* This can include where we are of the reasonable belief that there is a serious risk to life, health or safety of you or another person. For example, if there is evidence of clear danger of harm to self and/or others, we may be legally required to report this information to the authorities responsible for ensuring safety. This includes if there is a strong suspicion of physical or sexual abuse or emotional, or neglect or exposure to family violence of any person under 18 years of age. A court order could also require us to release information contained in records.  

 

We will also ensure that all appropriate safeguards are in place in line with the Australian Privacy Principles and other relevant legislation. We will only collect your sensitive information for the purpose for which you gave it to us or for directly related purposes that you would reasonably expect or if you otherwise agree. 

 

Sometimes we do disclose your personal information where it is necessary to obtain third-party services, like analytics, data storage, payment providers or advertising services. We do our best to make sure the providers we use comply with privacy laws and regulations. You can opt-out of the collection and use of this information by changing your privacy settings or opting out.

 

Closs-Border Disclosure of Personal Information? 

 

We may disclose your personal information to third-party service providers located overseas for purposes such as analytics, data storage, payment processing, or advertising services. We ensure that any overseas recipient of your personal information is subject to laws or contractual obligations that are substantially similar to the Australian Privacy Principles to protect your privacy.

 

Before we disclose your personal information to an overseas recipient, we will take reasonable steps to ensure that they do not breach the Australian Privacy Principles concerning your personal information. This may involve:

 

• entering into binding contractual arrangements with the overseas recipients that require them to handle your personal information in accordance with our instructions and protect your personal information in a manner consistent with the Australian Privacy Principles;

• verifying that the overseas recipient is subject to a law or binding scheme that, overall, provides for privacy protections substantially similar to the Australian Privacy Principles;

• obtaining your express consent to the disclosure after informing you that the overseas recipient may not be required to comply with the Australian Privacy Principles.

 

How can you access or delete your information ? 

 

If you want to access, correct or delete your information, or to change your communication preferences via email or SMS, please email us at contactus@criticalinfo.com.au. We’re happy to help, unless we’re required by law to withhold it. And if you have any concerns at all about your privacy, please also email us at contactus@criticalinfo.com.au. You can also make a complaint with the Office of the Australian Information Commissioner by phone on 1300 363 992, online at http://www.oaic.gov.au where you can go to the “Lodge a Privacy Complaint with us” page, or post to: Office of the Australian Information Commissioner, GPO Box 5218, Sydney, NSW 2001.

 

Additional provisions for European Citizens

 

If you are a resident of the European Economic Area (“EEA”) or the UK you have certain rights and protections under the General Data Protection Regulations (“GDPR”) or it’s UK equivalent, The Data Protection Act 2018. We want you to know that we take these rights seriously and will always do our best to protect your personal information. We’re what’s called a “controller” under the GDPR as we collect, use and store your personal information to provide you with our website services and information about them.

 

We’ll always rely on a lawful reason for processing your information like:

 

• where you have given us valid express consent to use your personal information we will rely on that consent, and only use the personal or sensitive information for the specific purpose for which you have given consent; and

• where we need comply with the law or act in an emergency, we will rely on that lawful means of processing your personal information.

 

Your Rights 

 

As an EEA or UK resident, you have various rights including the right to be informed; right of access; to rectification; to object; to restrict processing; to erasure or to be forgotten; to data portability; and the right not to be subject to automated processing.  If you want to access personal information we hold about you, or ask if that the information be corrected, or deleted or otherwise exercise your rights, please contact us at contactus@criticalinfo.com.au. You can also opt out of email newsletter communications by following the instructions in those emails or by clicking unsubscribe. In some circumstances where we have a legal basis to do so we may continue to process your information after you have withdrawn consent, for example if it is necessary to comply with an independent legal obligation or if it is necessary to do so to protect our legitimate interest in keeping our services secure.

Security

 

We keep all personal information on our website platform confidential and secure, and it can only be accessed by authorised personnel. We collect what’s necessary, and keep it only as long as is necessary, taking into account the purpose for which it was collected. We implement and maintain appropriate technical, security and organisational measures to protect your personal information against unauthorised or unlawful processing and use, and against accidental loss, destruction, damage, theft or disclosure. We ensure the encryption and pseudonymisation of personal information and we have adequate cyber security measures in place. By providing us with your personal information you consent to us disclosing it to third parties who reside outside the EEA countries and the UK. We will ensure that those third parties are GDPR compliant as much as possible.

 

Thank you for trusting us with your personal information. Above all, we will do our best to keep it safe and use it responsibly.

Privacy policy complaints and enquiries

 

If you have any queries or complaints about our Privacy Policy please contact us at:

 

• Critical Info (ABN: 73985618430)

• Email: contactus@criticalinfo.com.au

 

Last update: Monday, 07 April 2025