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Plan Your Death.
Protect Your Loved Ones.
When you die, your life ends, but your legacy and personal paperwork go on.
In just the first 7 days after you die, dozens of macro and micro decisions will need to be made about your funeral alone. In the weeks, months, and sometimes years that follows, there will be hundreds of decisions, actions and conversations required about everything from who will first enter your home, whether to close your Facebook account, and even what to feed your pet.
Without a plan, these become painful guesses. That kind of pressure isn't fair on your loved ones. And without a plan, you don't get a say in how you want your matters dealt with and your life honoured.
Critical Info gives you one simple, secure place to capture your wishes, personal paperwork and legacy. It's not just about medical care or legal files (although it certainly covers that too!). It's a complete, compassionate way to ensure your death reflects your life, your precious stories are shared and that your family can grieve without prolonged and stressful death administration.
Capture 150+ pieces of your most important information.
Makes sure you're across the key legal and medical documents that can help ensure your end-of-life wishes are respected.
Start warm, guided and positive conversations with loved ones.
Choose when your information is shared. Immediately, when you die or come close.
Death is Hard Enough.
Let’s Make the Rest Easier.
Critical Info Platform helps you create a comprehensive end-of-life plan that covers absolutely everything.
Covers 15 life focus areas with over 150 prompts.
Step by step guides to help you with your planning tasks.
Multimedia options - record answers in text, audio and video.
Create a to-do list for outstanding tasks and stay on track.
AccessiBe integration for ability adjustment needs.
24/7 support for you and your nominated contacts.
Securely stored in Australian Data Centres that meet the highest Australian standards.
Watch how it works.
Watch how it works.
Built for Good and Doing Great.
When you sign up for the Critical Info Platform, you’re doing good for yourself, your loved ones and all Australians. Critical Info is a fully independent, certified social enterprise that helps Australians develop death literacy, rest in peace of mind and improve grief outcomes for the bereaved. That means, 50% of all profits are reinvested to help us achieve these goals.
Headquartered in Victoria, Australia, the Critical Info Platform was developed by CEO Catherine Ashton born out of her own desperate, personal need following the death of a friend. She has since become a leading advocate for death literacy in Australia. She has been recognised as a finalist and recipient of several prestigious awards, including the 2024 Australian Women’s Small Business Champion Awards, the AusMumpreneur Awards, and the Wild Women in Business Awards.
Your Plan, In Just 10 Minutes a Day.
Here’s how it works:
Choose Carefully
Nominate two trusted contacts and set access permissions.
Start Planning
Follow prompts, create a to-do list, and use the built-in guides.
Discuss
Your plan is now safely stored. Begin conversations with loved ones.
Release
When the time comes, your information is shared automatically and securely.
What Your Membership Includes.
Start your end-of-life plan today and unlock a 50% discount on your first year of membership.
Offer expires 30 September 2025.
Unlimited updates to
your end-of-life plan
24/7 support for you and
2 nominated emergency contacts
Downloadable files of
your entire end-of-life plan
Free access to deathcare
and bereavement support
FAQs
What does the Critical Info Platform cost normally?
The Critical Info Platform offers an annual subscription at $99 per year. This fee provides continuous access to the platform's features, including tools for end-of-life planning, document organisation, and the ability to nominate trusted contacts. The subscription renews annually until you choose to cancel. You have the flexibility to cancel at any time, and your access will continue until the end of the current billing period.
Membership includes continuous access to the online Critical Info community, where members can receive support, expert advice, and exclusive opportunities. The platform also offers resources like podcasts, guides, and connections to supporting organisations in end-of-life planning, deathcare, and bereavement. Members can choose between a monthly subscription at $10/month or an annual subscription at $99/year.
Sign up in to get 50% off your first year of membership. Offer expires 30 September 2025.
How will my contacts know I’ve nominated them?
They’ll get an email explaining your nomination, how to access your info, and what their role involves. We also encourage a personal heads-up.
Can I change my plan later?
Absolutely. Update your info, contacts or preferences anytime with an active subscription.
Who should use the Critical Info Platform?
Everyone who wants to document their Critical Info to be shared with chosen key emergency contacts in the event of an emergency or their death.
What devices will be able to access the Critical Info Platform & will I need an internet connection?
All devices that have a web browser installed such as Google, Safari, Internet Explorer will be able to access the Critical Info Platform as it is a secure cloud-based web application/platform. You will need to be connected to the internet, have a valid email address and mobile number.
How does Critical Info secure my data?
The personal information you do share with us is securely stored in Australian Data Centres with the highest Australian standards in data privacy and information management security.
Critical Info's Data Retention Policy states that personal data is retained only as long as necessary for its intended purpose. Once the retention period expires, data is either deleted or anonymized, unless further retention is required by law . The specific retention period for inactive or cancelled accounts isn't detailed, so it's advisable for users to contact Critical Info directly for precise information.
Do my key contacts have to pay?
Key contact can sign up and accept their role at no cost to them.
Can I access the platform after subscription cancellation?
Upon cancelling a subscription, users can manage their subscription through the "My Subscription" page, which redirects to the Stripe customer portal. Once cancellation is confirmed, the system updates the subscription status to "Cancelled". You will have access until the end of the paid period.
Perfect for Australians Who Want to Die Their Way.
Critical Info Platform is for Australians who want their death to reflect their life and protect their loved ones.
Plan your legacy. Gather all the medical, legal, and deeply personal details that ease the burden on those left behind.
And if it’s not for you? Download everything as a secure PDF and close your account – no strings attached.